Your website structure shouldn’t map to your org chart—it should map to how users think about their tasks and goals.
Karen McGrane, Content Strategy for Mobile. (ISBN: 1937557081)
Quotations from
Your website structure shouldn’t map to your org chart—it should map to how users think about their tasks and goals.
Karen McGrane, Content Strategy for Mobile. (ISBN: 1937557081)
Multi-channel publishing will expose the cracks and fault lines in your organization.
Karen McGrane, Content Strategy for Mobile. (ISBN: 978-1-937557-0-89)
If you take the time to figure out the right way to get your content out there, you’ll have the freedom (and the flexibility) to get it everywhere.
Karen McGrane, Content Strategy for Mobile. (ISBN: 978-1-937557-0-89)